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Writer's pictureWinterfell Management

BTS: our logo | Winterfell Management x Šek Design Studio | Duluth, Minnesota

At Winterfell Management, every detail carries significance, and our logo is no exception. We were eager to partner with the creatives at Šek Design Studio in Duluth, Minnesota to bring our brand logo from an idea to an image. Here’s a little behind the scenes!


Winterfell Management

We worked closely with Mike Smíšek, Owner/Creative Director of Šek Design, from start to finish. Mike guided our brainstorming session to explore the symbolism behind our brand as an event planning and management company. After our session, Mike put pen to paper sketching his ideas. When Mike came back with his rough design, he showed his amazing ability to turn words into graphics… because he nailed the imagery and created an instant classic.


The approved sketch we wanted was turned into a digital design and then Mike put together the Winterfell Management brand guidelines consisting of our color palette and font choices.


So, let’s have a drumroll please! 🥁 For the unveiling of our EPIC logo…


Winterfell Management

Winterfell Management

Wasn’t that fun?! Doesn’t it give minimalist, edgy, winter-like vibes?! We are obsessed. 🤩

As we sign off, our hearts are filled with gratitude for each and every one of you. Your support and enthusiasm for bringing Winterfell to life has been nothing sort of overwhelming. And a massive thank you goes out to Mike Smíšek and the creative team at Šek Design Studio for guiding us in this design process and creating a one of a kind logo. If you’re looking for a brand re-vamp, customized graphic design or website overhaul, be sure to snag a consultation with a team member at Šek Design Studio ((and tell them Winterfell sent you!))




Until next time,

The Winterfell Team



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